Intentwise Primitives

AcmeGoods β€” Amazon Advertising

February 2026 Performance Dashboard Β· Health Foods & Supplements

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Executive Overview

Revenue

$708.9K
12.5%MoM

Ad Spend

$120K
3.2%MoM

ROAS

4.20x
8.1%MoM

ACoS

18.5%
2.3%MoM
Impressions
5.6M
6.8%MoM
Clicks
118K
4.2%MoM
CTR
2.1%
1.5%MoM
CVR
12.8%
3.7%MoM

Revenue (7d)

Ad Spend (7d)

Daily Orders

Daily CPC ($)

Performance Trends

Channel Breakdown

Spend Allocation

SP (55.1%)
SB (25.8%)
SD (13.3%)
DSP (5.8%)

Conversion & Funnel

Optimization Insights

Budget & Pacing

Budget Pacing

Sponsored Products72.0%
Sponsored Brands88.0%
Sponsored Display45.0%

Goal Completion

85.0%Revenue
62.0%ACoS
94.0%Orders

Month-over-Month Delta

Revenue MoM

+12.5%

ACoS MoM

-2.3%

Campaign Deep Dive

SP vs SB Head-to-Head

Sponsored Products vs Sponsored Brands

Metric
Sponsored Products(base)
Sponsored Brands
Revenue
$389K
$177K-54.5%
Ad Spend
$66K
$31K-53.0%
ROAS
5.89
5.71-3.1%
ACoS
17.0%
17.5%+3.2%
Impressions
3.2M
1.5M-54.7%
CTR
2.4%
1.8%-22.6%

Keywords & Operations

Top Search Terms

Revenue attribution by keyword

🏷️acmegoods vitamins
$84.2K
πŸ”organic protein powder
$62.5K
πŸ”daily multivitamin
$47.8K
🏷️acmegoods supplements
$41.2K
πŸ”vegan collagen
$35.6K
πŸ”omega 3 fish oil
$28.9K
🏷️acme probiotic
$22.1K

Campaign Uptime

February 2026 operational status

24 good
3 warning
1 critical

Account Health

February 2026 composite score

82Account Health
ACoS
18.5%0.0%
CTR
2.100.0%
CVR
12.8%0.0%
TACoS
16.9%0.0%

Campaign Activity Log

Campaign Timeline

Key events and optimization milestones β€” Jan–Feb 2026

πŸš€
Brand Defense SP LaunchedJan 5, 2026

Flagship brand defense campaign launched with 120 branded keywords

New Launch SP CreatedJan 18, 2026

New product launch campaign for AcmeGoods Probiotic+ line

Video SB Budget IncreaseFeb 2, 2026

Daily budget raised from $400 to $520 based on strong holiday performance

Retargeting SD CTR DipFeb 10, 2026

CTR dropped below 0.8% threshold β€” creative refresh recommended

Awareness DSP PausedFeb 15, 2026

Campaign paused due to ROAS falling to 1.4x β€” pending audience review

Store SB OptimizationFeb 20, 2026

Negative keywords added, bid strategy switched to dynamic down-only

πŸ†
Record Revenue DayFeb 25, 2026

$38,200 in attributed sales β€” highest single day in account history

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